Plethora Privacy Policy

(Last Updated: June 2, 2022)

This privacy policy (“Policy”) describes how your personal information is collected, used, and disclosed by Plethora Technologies, LLC, 405 RXR Plaza, Uniondale, New York 11553 and its designated agents and employees (“Plethora” or “We”).  This Policy applies to consumer users (individually referred to as “You”) of Plethora’s applications, websites, and other online services (collectively, our “Platform”).

Other third parties, such as vendors offering their goods and/or services through the Platform and with whom You book appointments through our Platform (“Vendors”) and social networks that You use in connection with our Platform, may also collect, use, and share information about You.  This Policy does not cover such use by such third parties. 

Information Plethora Collects

We collect various types of information about You when You use our Platform.  We use this information to allow the Platform to operate for its intended purpose and provide necessary functionality, to improve our Platform, and to provide You with a personalized experience.

We may collect your name, date of birth, photo, email address, physical mailing address, phone number, mobile phone number, demographic information, appointment history, your feedback on appointments and Vendors (including rating and reviews), passwords, any contacts You share information with using our Platform, survey responses, your mobile device identifier, your approximate location, your precise location, the location of the Vendors You search for, and other information You provide on our Platform.  We may also obtain information from third-party sources such as websites, applications, and services which You connect with our Platform and We may also combine that information with the information You provided through the Platform.  

You may review and change the information You choose to share with Plethora in the Plethora application using the options available in the Settings tab of the Plethora application.

When You use our Platform, certain information is automatically collected including your location, device operating system, internet protocol address, browser, language, and the website that referred You to ours, as well as the date and time.  To help provide website users with the best experience possible, We also collect information about your usage and activity on our Platform via session cookies, persistent cookies, web beacons, and other customization tools. 

“Cookies” are small files that websites transfer to users’ computers to allow the site to remember specific information.  If You do not want cookies transferred to your computer, You may opt out by changing your browser options. Without cookies, most of our websites will continue to display normally, but certain features may not work as well or may be unavailable.

Session cookies do not contain personal information and disappear once the browser window is closed.  We use session cookies for technical purposes such as to enable You to more easily navigate throughout the websites.  Session cookies only collect non-personally identifiable data.

Persistent cookies store information on your computers for longer periods of time and across multiple visits.  We do not use persistent cookies to collect personal identifiable information about users.  However, We do use persistent cookies to improve web metrics by distinguishing between new and returning users, to anonymously aggregate data on how users use our websites, and to remember your voluntarily provided preferences to create a smoother browsing experience.

Our websites and emails may use web beacons in conjunction with cookies to compile statistics about site usage.  Web beacons are small pieces of code (also called pixels) that are embedded on the pages of websites or emails.  We do not use web beacons to collect personal identifiable information about visitors.  We may use these technical methods to analyze website performance and reliability data such as timing (e.g., page load) metrics on our sites.  We may also use web beacons in HTML emails that We send subscribers who have opted in to receive email from us, to determine whether our recipients have opened those emails and/or clicked on links in those emails.

Customization tools allow You to voluntarily provide information to personalize and improve your online experience.  Information from customization tools is retained.

How We Use Your Information

We use personal information collected through our Platform for the purposes described in this Policy or disclosed to You on our Platform or otherwise in connection with our services.  For example, We may use your information, including your information We obtain from third-parties, to make or change the appointments You make through our Platform, provide You information on offers made in connection with our services or the goods or services of Vendors, operate or enhance the Platform, provide customer service and notices regarding the Platform, personalize your experience on the Platform, offer personally relevant advertising, and process and fulfill entries and awards in connection with contests or sweepstakes.

By providing your mobile phone number, You expressly consent to receive direct dial calls, autodialed and prerecorded message calls, and text messages from us relating to our product and services at that number.

Plethora may store and process personal information in the United States and other countries.

We may retain and use your data to use in connection with the operation of the Platform and to comply with legal obligations for the later of a period of seven years from the date of collection or until the expiry of legal data storage obligations.  In the cases of the use of your data for the purposes of marketing, generating profiles and preferences, or research regarding consumer preferences, We may retain and process such data until You revoke your consent to the use of your information for such purposes.

How We Share Your Information

When You make an appointment through the Platform, your information is provided to us and to the Vendor with whom You choose to make the appointment.  Your information is provided to the Vendor in a way similar to the way it would be provided had You made an appointment directly with the Vendor, including appointment details, personal identifiers, and contact information, and special requests regarding your booking.  By providing a mobile phone number, You consent to the Vendors use of your number to contact You by text or voice call.  

When You make an appointment through our Platform, We may also share with the Vendors additional information, such as information about your history or information that We collect from third-parties.  We may also share with Vendors summary reports of feedback from users. 

Any information You choose to share with a Vendor when You make an appointment may be used by the Vendor for its own purposes. Plethora does not control the privacy practices of Vendors.  Please contact individual Vendors if You want to learn about their privacy practices.

Our Platform also allow You to connect and share your actions, comments, content, and information publicly or with friends on social media on third-party platforms such as Facebook, Snapchat, Instagram, and Twitter.  Plethora does not control the privacy practices of third-party social media platforms.  Please contact individual Vendors if You want to learn about their privacy practices.  By providing or posting information or content, You consent to Plethora’s use of such information or content.

Please be mindful of your personal privacy needs and the privacy needs of others as You choose whom to connect with and what to share and make public.  We cannot control the privacy or security of information You choose to make public or share with others. 

We also may share personal information when You authorize us to share your information with affiliates, third-party vendors, consultants, and other service providers who work for us.  We may share aggregate statistical data for the improvement of services offered by our Sites.

We share personal information with third parties who provide services to us, such as data collection, reporting, ad response measurement, and site analytics, as well as assistance with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies. We and our third-party service providers, advertisers, and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this Policy.

We may disclose your personal information (i) to comply with laws and to respond to lawful requests and legal process, (ii) to protect the rights and property of Plethora, our agents and customers, and others, including to enforce our agreements, policies, and terms of use, and (iii) in an emergency to protect the personal safety of Plethora, its customers, or any person.

We may disclose or transfer your personal information to a third party if We sell, transfer, divest, or disclose all or a portion of our business or assets to another company in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding.

We may also share aggregated or de-identified information with third parties in our discretion.

We confirm that all entities to which We transfer your personal information provide at least the same level of protection for your personal information as set out in this privacy policy and as required by Apple Inc.

Security of Your Personal Information

Plethora takes reasonable steps to help protect your personal information in an effort to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction.  Nonetheless, We cannot guarantee that transmissions of your personal information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by Plethora, Vendors, or other third parties.  We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control.  You should not share your username, password, or other security information for your Plethora account with anyone.  If We receive instructions using your username and password, We will consider that You have authorized the instructions.

Your Privacy Preferences

You may opt out of receiving promotional emails from Plethora by following the instructions in those emails.  If You opt out, We may still send You non-promotional emails, such as emails about your Plethora account or our ongoing business relations.  You may also send requests about your contact preferences or changes to your information, including requests to opt out of sharing your personal information with third parties, to our contact information below.

1. Cookie choices.  Most web browsers are set to accept cookies by default.  If You prefer, You can usually choose to set your browser to remove cookies and to reject cookies.  If You choose to remove cookies or reject cookies, this could affect certain features or services of our Platform.

2. Application location choices.  Most mobile devices allow You to turn off location services.  For more information about how to do this, please contact your mobile service carrier or your device manufacturer.  If You choose to turn off location services, this could affect certain features or services of our Platform.

You have the right to request to have your personal data erased from the Plethora Platform at any time by sending a request to have your personal data erased to:

If You use the Plethora application on a device with the iOS system You can delete your account and personal information by using the “Delete my account” button. 

Contacting Plethora

For questions about accessing, changing, or deleting your personal information, please visit our website or contact customer support at +1 (516) 830-8994.

For questions or opinions on this Policy, please contact Plethora via email at or by postal mail at Plethora Technologies, LLC, 405 RXR Plaza, Uniondale, New York 11553.

Privacy of Minors

Plethora services are not directed at children under the age of 16 and Plethora has no actual knowledge of the sale of information of minors under 16 years of age.

By using Plethora services, You represent that You are at least eighteen years old and understand that You must be at least eighteen years old in order to create an account and use Plethora services.

Notice to California Residents

Your California Privacy Rights (As Provided by California Civil Code Section 1798.83)

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes, subject to certain exceptions. In general, again, subject to certain exceptions, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom it disclosed personal information in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. One of the exceptions allows Plethora to provide California Customers a cost-free means to opt out of these disclosures instead of providing such list.  Any customer may request to opt out of these disclosures by contacting Plethora as described above.  California Customers may also request further information about our compliance with this law by contacting us at our address above.

Changes to this Privacy Policy

Plethora may update or revise this Policy from time to time.  You agree that You will review this Policy periodically.  If We make any changes to this Policy, We will change the “Last Updated” date above.  You are free to decide whether or not to accept a modified version of this Policy, but accepting this Policy, as modified, is required for You to continue using our Platform. If You do not agree to the terms of this Policy or any modified version of this Policy, your sole recourse is to terminate your use of our Platform.